Brand Safety Campaign

Background

GC Aesthetics is a global medical device company that manufactures breast implants.

Challenge

GC Aesthetics’ biggest competitor Allergan had a scandal which resulted in a risk of BIA-ALCL (breast implant-associated anaplastic large cell lymphoma) with a specific textured implant Allergan sold.

This scandal rocked the implant industry and naturally created a lot of concern around the safety of breast implants.

GC Aesthetics (GCA) has one of the strongest safety records in the industry, with many long-term clinical studies backing up the safety of its implants.

They wanted to run a campaign to highlight the safety of its implants to reassure potential future patients.

Solution