I help businesses develop tailored marketing strategies aligned with business goals, customer needs, competitor insights, and industry trends. If you want your marketing to be more effective and impactful, let’s talk.
15+
Marketing & GTM strategies
100+
Campaigns architected
4x
Leads generated
10%
Average annual CAGR achieved
What I help with
Define goals & KPIs
- Aligning business and marketing goals
- Translating revenue targets into KPIs
- Connecting marketing to pipeline
- Building clear reporting frameworks
Build the marketing strategy
- Creating structured marketing & GTM strategies
- Defining positioning, messaging, and differentiation
- Prioritising channels and resource allocation
Segment the market
- Identifying high-value audience segments
- Developing clear ICPs and customer personas
- Mapping full-funnel customer journeys
- Conducting competitor and positioning analysis
Run & optimize campaigns
- Planning and executing marketing campaigns
- Launching structured go-to-market initiatives
- Monitoring performance against KPIs
- Optimising conversion, engagement, and ROI
“Nikki provided clear, constructive feedback on our go-to-market strategy and offered strategic advice on how an AI video marketing platform like ours can stand out. She also helped us think through our users’ needs with more clarity. Highly recommended for any startup looking for strategic marketing guidance.”
— Harris Cheng, Co-Founder & CEO, Jupitrr AI
Past content projects
Creating a Digital Marketing Strategy
How I helped a long-established clinic attract a younger audience through customer insights, influencer partnerships, and a fresh digital strategy.
GTM Strategy Review
A strategic GTM review covering the target audience, pricing, and incorporating user feedback that helped Jupitrr AI prepare for stronger growth in 2026.
Market Research & Customer Insights
Conducted behavioral customer research to validate positioning and refine the target audience for an early-stage SaaS landing page platform.
International Women’s Day Campaign
For International Women’s Day 2020, I produced a campaign video showcasing how GC Aesthetics’ breast implants are truly made by women, for women.
“Nikki supported me with customer research for a SaaS product I’m building. She brought a sharp, practical lens to how marketers think about and work with landing pages, what their pain points are, and how our product can build workflows to help solve them. If you’re looking for a marketer who combines experience with clear thinking, Nikki is someone I’d confidently recommend.”
— Apoorv Parijat, Founder, SimplePages
