If you’re planning an event and feeling overwhelmed by logistics, speakers, content, or deadlines, I can help. Let’s make your next event the one everybody talks about.
50+
Events delivered
3,000+
Attendees supported
200+
Speakers managed
10+
Years of experience
What I help with
Event strategy
- Shape the event positioning and value
- Segmenting the ideal target audience
- Draft the event agenda and structure
- Build a plan for ticket sales
Content & speakers
- Find speakers and manage outreach
- Keep the agenda consistent and high quality
- Build speaker briefs and promo kits
- Shape session content and review slides
Event marketing
- Create the marketing plan
- Improve the website, email, & social media
- Create clear messaging and campaigns
- Prepare tracking so we know what works
Operations & project support
- Create timelines and keep everyone aligned
- Project management for event deliverables
- Prepare the run of the show
- Support on-site as needed
“I loved working with Nikki. She helped us with the Spotlight marketing conference in everything related to content. She was always up to date, bringing her experience and ideas to the table, working under very strict deadlines and with lots of flexibility and speed even with all the last-minute changes. It was very easy to work with her.“
— Camila Vanegas, Marketing Manager Global Events, Semrush
Past event projects
Program creation
I led the end-to-end design and execution of a curated CEO leadership forum in Barcelona, overseeing program strategy, speaker management, venue selection, and a flawless onsite experience.
Content creation
I led the copy and content for Semrush’s Spotlight email campaigns, adding storytelling, segmented messaging, and practical resources that made each send genuinely valuable to marketers.
Event positioning
I developed a unified messaging strategy for Semrush’s Spotlight conference, creating a value-based messaging framework that shifted communications from discount-driven to benefit-led storytelling.
Event experience
When more than 170+sessions left attendees overwhelmed with choice, I turned that hesitation into an interactive experience that guided marketers to their ideal sessions and helped boost ticket sales.
