If you need clear messaging, high quality content, or someone to take over a busy content pipeline, I can help. Let’s build content that drives traffic, trust, and results.
500+
Articles, scripts & assets produced
50M
Organic impressions supported
5M
Video views generated
10+
Years of experience
What I help with
Content strategy
- Define your content goals & priorities
- Map ideas to search and business needs
- Create a practical content plan
- Build a content workflow
Content creation
- Write articles, blogs, emails, posts, and more
- Create high-quality evergreen content
- Make complex topics easily digestible
- Prepare assets for campaigns and events
Messaging & positioning
- Design a messaging framework
- Define a clear brand voice and tone
- Align content around clear themes
- Create easy-to-use writing guidelines
SEO & editorial support
- Research keywords and search intent
- Prepare briefs for writers or agencies
- Review content for SEO and AI search
- Improve structure, headlines, and links
“Nikki is one of the greatest content strategists I have ever worked with. She’s organised, creative and she’s very enthusiastic. She’s awesome with deadlines and bringing new ideas and solutions to the table. Is fantastic working with her as she’s always ahead of the game!“
— Camila Vanegas, Marketing Manager Global Events, Semrush
Past content projects
Messaging Strategy
I developed a unified messaging strategy for the Spotlight conference, creating a value-based messaging framework that shifted communications away from promotional offers.
Blog writing
I wrote evergreen blog articles that stood on their own as valuable marketing insights and built awareness for Spotlight 2025.
Marketing Video
A global, zero-budget asset created during COVID-19 to reconnect GC Aesthetics with patients and plastic surgeons at a time when non-essential surgeries were paused worldwide.
Script writing
I helped Minds Eye Design scale their YouTube channel by transforming simple topic lists into engaging, fully researched scripts.
“Nikki has an strategical mindset, analytical skills and she is able to deliver everything you need on time and with the best quality. I can say I have learned a lot during this time, she is nice, patient and a real team-worker. Nikki it has been a real pleasure building our digital reputation together, your contribution has been key.“
— Lorena Pineda, Global Marketing Manager, GC Aesthetics
