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Local SEO & Link Building
Built and executed a repeatable local authority framework, combining content precision with off-page link acquisition.
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Market Research & Customer Insights
Conducted behavioral customer research to validate positioning and refine the target audience for an early-stage SaaS landing page platform.
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Multi-Market Brand Alignment
Guided a consultant in building a phased roadmap for CRM infrastructure, attribution tracking, and centralized brand enablement systems.
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GTM Strategy Review
A strategic GTM review covering the target audience, pricing, and incorporating user feedback that helped Jupitrr AI prepare for stronger growth in 2026.
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SEO and GEO Strategy Review
Conducted a grounded, execution-focused SEO and GEO review, strengthening client goals, refining priorities, recommending EEAT and link-building improvements, and highlighting simple technical fixes.
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Developing a Messaging Strategy
I developed a unified messaging strategy for Semrush’s Spotlight conference, creating a value-based messaging framework that shifted communications from discount-driven to benefit-led storytelling.
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Interactive Session Finder
When more than 170+ sessions left attendees overwhelmed with choice, I turned that hesitation into an interactive experience that guided marketers to their ideal sessions and helped boost ticket sales.
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Event Email Marketing
I led the copy and content for Semrush’s Spotlight email campaigns, adding storytelling, segmented messaging, and practical resources that made each send genuinely valuable to marketers.
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Evergreen Blog Content
I wrote evergreen blog articles that stood on their own as valuable marketing insights and built awareness for Spotlight 2025.
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LinkedIn Presence Optimization
Supported a new company launch through comprehensive LinkedIn optimization, including personal brand positioning, company page setup, and content review.
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Building a Scalable Webinar Program
See how I built a lean, in-house webinar program from scratch that boosted lead quality, lowered costs, and became a repeatable marketing engine.
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“You Are Why We Work” Marketing Video
A global, zero-budget asset created during COVID-19 to reconnect GC Aesthetics with patients and plastic surgeons at a time when non-essential surgeries were paused worldwide.
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International Women’s Day Campaign
For International Women’s Day 2020, I produced a campaign video showcasing how GC Aesthetics’ breast implants are truly made by women, for women.
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Creating a Digital Marketing Strategy
How I helped a long-established clinic attract a younger audience through customer insights, influencer partnerships, and a fresh digital strategy.
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Brand Safety Campaign
A global awareness campaign focused on restoring trust, communicating safety, and positioning the brand as a leader in patient care.
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Breast Cancer Awareness Campaign
I developed an emotionally driven Breast Cancer Awareness campaign using real survivor interviews, multi-language videos, and a multi-channel distribution strategy.
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Research-Based Scriptwriting
I helped Minds Eye Design scale their YouTube channel by transforming simple topic lists into engaging, fully researched scripts.
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90m FanVoice
I created FanVoice matchday vlogs from Camp Nou that helped grow 90min’s YouTube presence and brought fans inside the Barcelona match experience.
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This Way Up
I led the end-to-end design and execution of a curated CEO leadership forum in Barcelona, overseeing program strategy, speaker management, venue selection, and a flawless onsite experience.