Creating a Digital Marketing Strategy

Background

Clínica Planas is a plastic surgery clinic with locations in Barcelona and Madrid. It’s a family-owned practice that has been around since 1970. Its main services are aesthetic surgery, cosmetic medicine, breast, and nose surgeries.

Challenge

Although the clinic had a loyal client base, the average customer age was increasing, and many weren’t returning as often for treatments.

The clinic noticed that new patient acquisition wasn’t keeping up with churn, and their digital channels weren’t generating enough awareness or engagement.

They reached out to me to develop a digital marketing strategy that could increase patient visits, re-engage past clients, and improve their overall digital presence.

Solution