Background
Sonja Merkas was preparing to launch her company Livinovea. Livinovea is a life science consultancy providing services to pharma, biotech, CDMO, and start-ups.
Challenge
As the primary face of the company, her personal LinkedIn profile would be the main driver of awareness, credibility, and inbound engagement.
She wanted to ensure her messaging, positioning, and visual presence were aligned across both her personal profile and the new company page.
Naturally, she didn’t want to announce the launch and have people look at her profile or company page and think it wasn’t polished.
Sonja’s existing LinkedIn profile had strong experience but lacked a clear narrative, keyword strategy, and service positioning. Her personal brand didn’t yet reflect her new entrepreneurial identity, and her company page was still a placeholder with minimal optimization.
She needed a full audit, a clear action plan, and hands-on execution support so she could go live confidently in January 2025—without spending weeks figuring out LinkedIn’s best practices herself.
Solution
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