Background
iQuanti is a US-based marketing agency specializing in performance marketing, analytics, and AI-powered solutions for global Fortune 500 brands.
They needed support with SEO and content marketing for one of their clients. This client operated one of the largest dental support organizations in the US, with more than 1,100 dental office locations across 45+ states, serving more than 8 million patients every year.
Challenge
The goal was to increase organic visibility in specific, highly competitive local markets.
A combination of off-page SEO and digital PR were identified as the best ways to achieve the goal within budget, using syndicated content, guest posts, and media-style releases tied to specific treatment keywords and geographic locations.
The key metric to determine success was domain authority (DA) and the aim was to increase the client’s DA from of 57 to 61 by the end of the campaign.
Solution
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