Digital PR for AI Visibility

Background

Entyre Care is a fast-growing home care provider that helps family caregivers access financial compensation, personalised coaching, and emotional support.

Challenge

Already operating across 12 US states, the company wanted to increase awareness in its existing US markets and build visibility to support expansion into new states.

Its main objective was to increase TOFU visibility, by earning stronger backlinks and building more third-party mentions of the brand, in particular to improve how often the brand was cited in AI search.

I was brought in during March 2026 to advise on the digital PR strategy, including how to approach the market and where to focus outreach.

Solution

Rather than trying to generate national coverage immediately, my recommendation was to create a relevant story for local media, building authority in a priority market (Massachusetts), and using original research to give journalists a strong reason to cover and mention the brand.